World Wi-Fi is the utility currency used in the World Wi-Fi platform All transactions on the platform must be created in WeToken.
1 WeToken = 10 ad impressions on World Wi-Fi = $ 0.1 - on ICO.
World Wi-Fi Project is a global decentralized Wi-Fi network based on personal routers that are usually residents. Each router owner can share their Wi-Fi capacity, allowing guests to connect and share capacity and in the process of getting crypto for this shared capacity. In the end, everyone wins: while ordinary users get free Internet access, those with profit making profits, and advertisers reach their target audience. World Wi-Fi is a global project built by the community.
there are some things that can be key in the world wifi chain:
- Best Users - connect to open and secure WiFi access points and to the Internet and view ads in exchange for free Wi-Fi.
- Router Owner - provides secure access to the Internet via a WiFi access point and receives payment from Advertisers.
- Best Users - connect to open and secure WiFi access points and to the Internet and view ads in exchange for free Wi-Fi....
The Challenges Faced by Advertisers :
The first challenge is the lack of required information about the target audience for whom the ad is shown. In many cases, advertisers get a goose pursuit that shows more ads than they are most likely to be interested in, increasing their ad campaign budgets and reducing their efficiency. In particular, this is the case when promoting discretionary products with a clear target audience. The latest Internet sources, such as search engines or social media, provide the means to target ads in some way; However, targeting parameters are very limited, with the cost of such ads typically high.
how to find the right step to find the solution ..?
Solution: World Wi-Fi allows advertisers to select audiences based on search history, gender, age, social media profile, location (with sophistication levels for details like roads, houses or apartments). It's important to note that unlike ads on the search or social networks, Wi-Fi users will focus on video ads or banners displayed before accessing the Web. Search Engine or social media.
next challenge :
complexity and inability to track the efficiency of advertising campaigns. Advertisers can not get data about who, when, and how many times the ad is displayed specifically. This makes it harder to analyze ad campaigns to produce greater results. Advertising media owners often deliberately overstate statistics to get higher payouts, because they know that advertisers do not have the means to check the validity of their information.
and how the right solution to solve it ..?
On the World Wi-Fi platform, each advertiser can monitor their most comprehensive and 100% reliable statistics. History of all ad views is recorded on blockchain and may not be created.
How to operate World Wifi ?
World Wi-Fi is a blockchain-based decentralized platform for users and advertisers. This chain has three main components:
Guest User, someone connected to a network access point is open and after seeing the ad can use the Internet for free.
The router owner provides access to an open network and makes money by connecting guest users.
Advertisers broadcast ads to target audiences and pay to router owners.
When connected to the system, the router creates and provides one more network to the guests. These are isolated from the home network at the software level so those connected to the network will not have access to computers on the main network. The owner of the router can set parameters, which correspond to the public network (speed, maximum number of connections, number of ads to be viewed, and so on).
When connected to a guest network, guest users will see targeted ads, which may interest them.
for more information :
website
Whitepaper
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